THINK Rochester & Rochester Hills

‘mi State of Mind’: Embodying the Heart and Soul of Michigan

‘mi State of Mind’: Embodying the Heart and Soul of Michigan

by | May 27, 2024

Welcome to the heartwarming, community-driven world of ‘mi State of Mind’, a lifestyle brand deeply embedded in the essence of Michigan life. Born from a shared appreciation of the unique culture, natural beauty, and collective experiences of Michigan residents, ‘mi State of Mind’ is more than just a brand; it’s a testament to the unwavering spirit of Michiganders.

The origin of ‘mi State of Mind’ paints a picture of simplicity, inspiration, and a profound connection to Michigan. It all began with a spark of creativity on the shores of Lake Michigan. Amidst the serene backdrop of a setting sun and the shared joy of a family gathering, a vision was born. Sketched out on a casual napkin, the iconic ‘mi’ logo captured the essence of a lifestyle that resonates with every Michigan resident. This was a vision that went beyond the awe-inspiring landscapes of the state, aiming to encapsulate the very soul of being a Michigander.

What started as a simple idea quickly evolved into a symbol of pride and connection for Michiganders far and wide. ‘mi State of Mind’ is a celebration of everything that makes Michigan unique. From the charm of Lake Michigan’s shores to the quiet strength found in Rochester’s neighborhoods, the brand beautifully narrates the story of Michigan’s diverse lifestyle. It’s about acknowledging the simple joys of attending a Tigers’ game, the camaraderie found in helping a neighbor, or the sense of peace one finds at “the lake.” This brand isn’t just about the geographic beauty of the state; it’s about celebrating the everyday moments that define Michigan living.

The conceptual spirit of 'mi State of Mind,' capturing the essence of Michigan living.
The conceptual spirit of ‘mi State of Mind,’ captures the essence of Michigan living.  Source: mistateofmind.com

The journey of ‘mi State of Mind’ from a fleeting idea to a brand emblematic of Michigan pride is nothing short of remarkable. Today, with storefronts and products that reach across the state, ‘mi State of Mind’ offers Michiganders a way to carry a piece of home with them wherever they go. From cozy apparel that whispers tales of Michigan winters to craft drinks that encapsulate the state’s vibrant flavors, the brand has successfully etched a spot in the hearts of Michigan residents. It stands as a testament to the spirit, resilience, and warmth of the Michigan community, offering a beacon of inspiration for all to embrace the ‘mi State of Mind’.

A united community of Michiganders, embodying the 'mi State of Mind' across the state.
A united community of Michiganders, embodying the ‘mi State of Mind’ across the state.  Source: mistateofmind.com

As ‘mi State of Mind’ continues to grow, branching out into various product lines and experiences, it remains grounded in its mission: to connect every Michigander through a shared love and appreciation of home. Whether you’re a lifelong resident or a visitor touched by Michigan’s charm, the brand invites you to delve into the fullness of the ‘mi State of Mind.’ Embrace it, share it, and above all, live it. After all, Michigan is not just a place where we live; it’s a state of mind that we carry with us, a constant reminder of the beauty, strength, and community that defines us. Welcome to ‘mi State of Mind’, where every product, every design, and every sip tells a story of Michigan pride.